What are the best metrics and tools to monitor your local SEO?

If you run a business that serves customers in a specific location—such as a café, clinic, or repair service—Local SEO (Search Engine Optimization) is crucial. It helps your business appear in search results when people nearby are looking for the services you offer.

But doing local SEO alone isn’t enough. To grow in less time, it is essential to track the performance of your efforts. Monitoring the right metrics helps you to see what is working and what is not. Just look at the key local SEO metrics and tools to consider in 2025.

Indeed, doing local SEO in the right way leads to increased website traffic and makes your business profitable in less time and effort. But, to get the full potential of local searches, you should get professional local SEO services at XioTDev.

Why Local SEO Matters?

According to a Backlinko study, the top 3 organic search results get almost 54% of the clicks on a typical SERP.

Local SEO always focuses on improving your online presence in your local vicinity and attracting more customers from relevant local searches. All these searches take place on different search engines and include the keywords like “near me”.

Key metrics to track in local SEO

More reasons to track local SEO

1. Check which keywords bring traffic to your website
2. Know how customers interact with your business online
3. Identify the improvement areas
4. Analyze the impact of your SEO campaigns.

1. Google Business Profile (GBP) insights

GBP is one of the vital assets in local SEO. GBP insights show how people interact with your business on Google Maps and Google Search.

Key data to track includes:

Search terms – What keywords people use to find you
Search views – How many times has your listing appeared in search results
Photo views – Number of times your business photos are viewed
Map views – How quickly your business showed up in Google Maps
Customer actions – Clicks on website, directions, calls, or bookings

2. Local keyword rankings

Track your position in search results. It helps you analyze your visibility. Always use keywords like dentist in your city, tea shop near me, and best electrician near me.

Make sure to monitor:

1. Rankings on both mobile and desktop
2. Performance in specific local areas
3. Changes in rankings
4. Online reviews and ratings

Reviews are one of the best ranking factors and a reliable signal for customers.

Never miss to track:

1. Total reviews
2. Star ratings
3. How rapidly does your business get new reviews?
4. Check whether reviews are mostly positive or negative
5. How quickly you respond to reviews

3. Check Website Traffic from Local Searches

Always use analytical tools to check the website traffic from local searches.

You should track:

1. Users coming to your website from location-based keywords
2. Average time spent by the users
3. Most visited pages by local users
4. Conversion actions (form submissions, calls, etc.)

4. Click-Through Rate (CTR)

CTR is one of the other essential metrics that help you know how many people click on your website after getting it in search results. A low CTR indicates that your listing is irrelevant or not appealing. So, to improve CTR, you can follow the techniques below. After applying the techniques below, never forget to measure the CTR again.

1. Use effective meta descriptions and titles
2. Keep your business information relevant and accurate
3. Add positive customer reviews
4. User high-quality photos

5. Domain authority

Domain Authority (DA) is also an important factor to consider while monitoring local SEO. DA doesn’t mean how authoritative your website is. Instead, it shows how your site will rank in natural search.

There are lots of SEO tools available with unique algorithms to calculate Domain Rank (DR) and DA. Consider all the factors while calculating the website DA. You can easily track these metrics using the tools Semrush, etc.

Some of the factors are listed below:

1. Number of backlinks
2. Number of linking domains
3. Content quality of your site

6. Citations and NAP Consistency

Citations are online information on your business name, address, and phone number (NAP). NAP information should always be relevant and accurate. Remember that an irrelevant NAP can impact your local SEO negatively.

For this, you must take below steps:

1. Keep your NAP information accurate everywhere
2. Always check for duplicates or errors in NAP
3. Never forget to list your business on directories such as Yellow Pages, Bing Places, Yelp, etc.

Top Tools to Track Local SEO

There are several tools you can use to monitor your site’s local SEO progress. You can choose the best tool to track the key metrics based on your budget.

1. Ahrefs

It is a pack of SEO tools that helps monitor metrics such as search visibility, backlink portfolio, keyword ranking, and domain authority. It offers AI-powered tools to track local SEO performance. It also helps in keyword and competitor research.

Why use Ahrefs:

1. User-friendly
2. Data-accuracy
3. Offers a wide range of tools

2. Google Analytics

It is a free tool that helps you track your website’s performance. It shows how users navigate your site, click on it, and visit the pages.

Google Analytics helps in:

1. Check traffic location
2. Track conversions and user behavior
3. Measure the page’s performance
4. Filter data by location

3. Google Search Console (GSC)

Again, it is a free tool from Google that monitors Google search performance. It shows how Google views your website pages. It helps you track total organic traffic.

GSC helps you monitor:

1. Identify keywords
2. Check click-through rates
3. Total impressions
4. Find mobile usability
5. Indexing issues
6. Track page performance for local queries

4. Moz

Moz is a rank tracker and all-in-one SEO suite that measures your campaigns. It helps you track metrics such as search ranking distribution, backlink portfolio, domain authority, top-ranking keywords, and conduct an SEO audit.

Moz provides:

1. Manage NAP data easily
2. Track local search performance
3. Track rating trends
4. Ensure consistent listing across directories.

Conclusion

Tracking local SEO is an essential strategy to keep your business successful and profitable in the local community. By monitoring key metrics such as NAP consistency, website traffic, reviews, and search rankings, you get a clear idea of where to improve and what to work on. The tools mentioned in the blog help track your website’s performance. By having the right data, you can make smart decisions that are required to keep you ahead of the competition.